The inaugural edition of this unique meeting of the minds will take place June 15-17, 2022, in Victoria, British Columbia…
When we first conceived the idea of a Pacific Forum, the inevitable question was “where? After all, there is no shortage of choice when it comes to places of interest dotting the many coastlines of the Pacific Ocean.
It was January 2019, and we were looking for a place that would encapsulate the obvious appeal of Pacific cruising while highlighting its nascent “market” profile in terms of yachting. Our reconnaissance trip took us to the Pacific Northwest, both to America and then across the border to Canada. Our base for the latter was Victoria, BC and despite visiting during the city’s worst snowstorm since recordings began, it was immediately clear that this is a very special part of the world and which lends itself to everything the superyacht industry stands for – the zenith of luxury experiences.
After a week of visiting this incredible place, while touching only a fraction of its 27,000 miles of coastline leading all the way to Alaska, it was clear that British Columbia offered the perfect balance between untapped potential and stunning beauty. to make it the perfect destination for a strategic event of key industry players to discuss the path to growth in this exciting but developing market.
Fast forward nearly three years, and after the most disruptive time in recent human history, it is both a relief and a pleasure to be able to confirm that The Superyacht Forum Live – Pacific Tour will take place June 15-17, 2022 in Victoria. This three-day event will bring together around 100 industry ‘changemakers’ from around the world for what we believe will be the ‘Davos of superyachting’.
Kitty McGowan, president of the US Superyacht Association, was quoted in a previous report with a succinct summary of what this region has to offer our industry: “When I review all the resources that the Pacific Northwest has to offer the superyacht industry, from yachting to world-class owner experiences, it is often met with disbelief.There is vast potential for growth that many industry players have not yet fully realized. exploited.”
This is therefore the main objective of this forum: expanding the geographical scope of the industry can only contribute to our collective prosperity.
By fostering the growth of new regional hubs, infrastructure/support and service networks expand and trigger the establishment of new cruising grounds, which in turn bring the yachting experience to a new pool of potential customers. and, ultimately, contribute to the development of our growth market.
Commenting in the same report, Craig Norris, CEO of Victoria International Marina, explained why the Pacific Northwest is an area of interest, not only for regional actors, but also for their international counterparts: “With a massive and growing accumulation of private wealth on the Pacific coast, chains of supply chain, a fundamental service network and consumer demand for our new type of boating experience, it’s definitely time to seriously consider finding your place here.
Norris’ statement is prescient and outlines precisely what the Pacific leg of the Superyacht Forum Live Tour aims to achieve: to provide a platform for regional stakeholders to engage with interested parties further afield to define exactly what looks like the roadmap to market growth.
This area of the Pacific coast is just one example of a nascent market close to huge pools of ultra-wealthy customers but which has yet to realize its full yachting potential; there are many others around the world, each with their own unique opportunities, as well as challenges.
However, this particular area is arguably one of the most intriguing due to its proximity to ‘tech wealth’ and therefore a new, younger generation of potential owners and charterers. What the Pacific Northwest needs now for the next stage of its market development is a collaborative dialogue with established industry stakeholders so that the missing ingredients, in terms of customer education and subsequent support and services, can be identified.
And that is, in essence, what the modus operandi of this exciting three-day event will be. The Superyacht Forum Live – Pacific Tour will offer three days of strategic roadmap. Martin Redmayne, our Chairman, explains, “Our goal and mission is to create an event and bring together the most innovative and powerful people in the industry for strategic brainstorming on how to change our industry for the future. .
“We want to create a three-day experience and brainstorm that is not just about talking and sharing ideas, but also charting the future of our industry. We will actively evaluate and analyze ownership models, ideas for new generation and the real and inspiring innovations that will make the superyacht industry exciting and challenging for the future.
The Superyacht Forum Live – Pacific Tour (June 15-17, 2022) is an invitation-only event. However, if you wish to register your interest, please contact email@example.com
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Victoria International Marina
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