MYS 2021: customer focus with TWW

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We had the pleasure of meeting Michael White, Managing Partner and Founder of TWW Yachts. He shared with us the details of the 43m M / Y SILVER WIND and explained how the post-pandemic “brokerage rebound” is affecting the rental market.

The charter market is at a crucial time as the world emerges from the upheaval of 2020 and the number of sales increases thanks to the “brokerage rebound”. TWW shared with us what this sudden sales boom means for the accompanying charter market: “Covid has had an extraordinary effect on the market“. Michael White shares.”I think the market rebounded for two main reasons; the first reason is that people realized that yachts were a safe environment […] and secondly, I think there was an element of fatalism that was introduced into it. People realized that maybe there was no tomorrow and that if they had the money, they should do now what they put off until tomorrow. “

We were curious to know a little more about the 43m SILVER WIND, the 2014 motor yacht that TWW was exhibiting at the Monaco Yacht Show this year: “Silver Wind is a yacht that we sold a little over four years ago to the current owners. “commented the managing partner.”She is a cut above most other ships of her type […] It is offered for sale, it is also very active in the charter market through our charter management services and is very successful. It will be a sad day when she sells. ”

With a large number of vessels for sale and charter with TWW, Michael White shared with us the ethics of the company’s modern yacht portfolio. “I like to think that there are no specific yachts that mirror our business because the yachts you offer people depend on the yachts they need. […] So, there isn’t one type of yacht that reflects our business, more than, we mirror the yachts that customers want. It’s all about customer focusHe concluded with a nod to the future of TWW: “The future of TWW is bright, we have taken the opportunity in recent months to completely refocus our business […] We are excited about the future“.


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